Received as a gift
Saw in use
Saw product in store
Magazine product review
Salesperson recommendation
Friend/Family recommendation
Resort demo or rental
Retail demo or rental
Consumer event
Print advertisement
Promotional email
Website
Retailer website
Community website
Prior experience with the brand
Other
Quality
Durability
Style/Appearance/Graphics
Features
Ergonomics/Biomechanics
Warranty period
Weight
Prior experience with products
Good fit/comfortable
Saw product in use
Brand reputation
Salespersons recomendation
Friends recommendation
Product review
Value for price
On sale
Crescent Moon
Faber
Kahtoola
Little Bear
LL Bean
MSR
PowderRidge
Redfeather
TSL
Tubbs
Yukon Charlie
First time purchase in category
A replacement for existing product
In addition to other existing product
First time purchase of this brands' product
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